Bison Spotlight – Isabelle Leonardi

We would like to shine the next Bison Spotlight on Isabelle Leonardi. She is from North Hampton, New Hampshire and is a member of the Class of 2020. She is earning her Bachelor of Science in Business Administration with a major in Marketing and a minor in International Business. Here on The Hill, she is a Student Ambassador and Captain of the Women’s Tennis Team. Outside of school and work she enjoys traveling, hanging out with friends, going to the beach, playing tennis and working out in the gym. A fun fact is Izzy studied and lived in Australia for six months.

Her first internship was for a company that was previously called CampusFeedback but is now known as 360 Intel. This is a mystery shopping company. They pay students to go on campus tours and submit a report about their experience. Her position was a Marketing and Communications Intern. She reviewed, edited and approved completed shop reports within 24 hours of submission prior to sending them to clients. Isabelle recruited additional shoppers for assignments using job postings, email blasts or phone calls. She was very active in the company, attending weekly team meetings and company-wide presentations.

We asked Isabelle about a normal day during this experience she said, “Days at CampusFeedback were fast-paced. I was always on my toes because we were striving to beat our shop completion rate from the previous month. During a normal day, I would call scheduled shoppers and remind them when their shop was.”

This internship allowed Isabelle to learn more than she ever thought. She said, “During this internship, I learned how important it is to have a good supervisor. My supervisor provided me with all of the resources to be successful. The career advice I was given and the learning experience I had will carry over into every career opportunity. I still remember one of the first questions I was asked, ‘What is the definition of insanity?’ I had no idea when asked but now, I will never forget, the definition of insanity is doing the same thing over and over again but expecting a different result. If something does not work figure out another way.”

Isabelle gave some insightful advice to others. She said, “My advice is to give yourself time when you step into a new role. Every company is going to have a different culture and a different way of doing things. Ease into your new role and don’t be too hard on yourself in the beginning. It’s all about learning.”

Her previous experience led to a new exciting opportunity. This spring semester, Isabelle is completing an internship with the New England Revolution. Her position is Marketing Coordinator. She helps generate new ideas for promotions and player/team events. She manages the inventory of marketing and community relations promotional and autographed items. Isabelle researches the MLS and industry trends that can then be adapted to the Revolution brand. She locates events in the New England area for the grassroots team and mascot to attend. She also carries out pre-match marketing operations tasks.

When we asked Isabelle about a normal day, she said, “In the office, I try to help out wherever is needed. Some days I could be doing extensive research about MLS trends while other days I walk around Patriot Place delivering promotional items. I really enjoy that every day is different.”

Isabelle said, “I really enjoy this opportunity and the chance to work with a marketing team. There are about 12 of us and being able to bounce ideas off of everyone and work together to achieve the same goal, has been an incredible experience. My favorite part of the week is the Monday morning meetings. During this meeting, everyone goes over their priorities for the week and I have the chance to learn about every marketing branch we have.”

The advice to others Isabelle has to give is, “What you put into an internship is what you get out of it. Give yourself the opportunity to learn, network, and make an impact.”

The CPDC team is very proud of Isabelle and her accomplishments. We wish her the best of luck with her future career and the rest of her time on The Hill.

By Maggie Noelk
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