The Career and Professional Development Center is open! To schedule an appointment, call 508-213-2489 or email us at cpdc@nichols.edu for more information.

Marketing & Communications

Communication will prepare you for a dynamic career in social media, television, marketing, journalism, or corporate outreach. Communication majors learn creative skills while taking a deep dive into the evolving ethics and impact of modern media trends, setting them up for a sustainable career in any industry. 

 The Marketing major (BSBA) at Nichols College is designed for students who are interested in generating creative marketing solutions and effectively communicating these solutions to key stakeholders. With a focus on the development and management of brand relationships, positioning and segment analysis, and evidence-based decision-making, students develop the skills necessary to execute strategic communication plans, with a consistent approach that reflects a brand’s values, product positioning, and company mission across a variety of channels. 

 More than 80 percent of employers say that effective communication skills are among the most important when they hire a new candidate, which is why we focus on presentation and preparation. 

Related Majors

Jobs & Professions

  • PR Specialist 
  • Marketing Analyst 
  • Writer  
  • Advertising Sales 
  • Customer Service Manager 
  • Account Manager 
  • Digital Marketing Specialist 
  • Product Manager 
  • Marketing Manager 
  • SEO Specialist 
  • Digital Marketing Specialist 
  • Creative Director  
  • Sales 
What can I do with a Marketing Major?  What can I do with a Communication Major? 

Featured Articles

Top Entry Level Employers for College Grads!

Resources

CollegeGrad lists the Top Entry Level Employers for 2023! Learn all about these companies as well as great info on salaries, resumes, and more.

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LinkedIn Banner Photos Celebrating AACSB Accreditation

News & Articles
Published on April 28, 2023

📷These fantastic LinkedIn banner photos were created by Kenzie Costello, Creative Design Specialist at Nichols College. 

Feel free to download and save the LinkedIn Headers above to showcase this new accomplishment: right-click on the image> save image as….> label and …

By Deegan Eggleston
Deegan Eggleston
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Skills & Certifications

Ask a Bison!

Brooke Downey

  • Senior Account Specialist New Balance
Meet Brooke >

Joyce Jorritsma (Salles)

  • Associate Brand Manager Welch's
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Rich Suitum

  • President Exsel Advertising, Inc.
Meet Rich >
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Employer Project Experiences

Omnichannel Marketing Experience with lululemon

Building Your Personal Brand Experience with Ashurst UK

Branding & Design Experience with Sydney Romantics

Try a bite-sized 5-6 virtual work experience program here that replicates work at top companies. You will gain new skills and tools to give you a strategic advantage in the job market!

View All Experiences

Contact & Location

Phone
508-213-2489
Email
cpdc@nichols.edu
Address

Fels Student Center, Suite 201
121 Center Road
PO Box 5000
Dudley, MA 01571

CPDC Service Hours

Monday 8:30 am - 4:30 pm
Tuesday 8:30 am - 4:30 pm
Wednesday 8:30 am - 4:30 pm
Thursday 8:30 am - 4:30 pm
Friday 8:30 am - 4:30 pm