*Student must earn college credit*

ROLE AND RESPONSIBILITIES

Based on incoming workload, business deadlines, marketing initiatives, and timing, may be asked to contribute in one or more of the following areas during the internship.

Marketing

• Based on themes and company marketing calendar, develop content for marketing posts on Facebook, Social Media, Linked In and Google My Business.

• Provide insight and ideas for marketing ads to promote tours, group travel, and followers.

• Using Google and Facebook analytics, evaluate the effectiveness of posts and make recommendations on where changes could be made, tests could be run, etc. to improve outcomes. Graphic Design

• Using tools like Adobe Spark, Canva, etc. design ads, posts and content.

• Improve photos in company library to ensure post ready photographs for use in future marketing. Operations and Business Process

• Input bookings into customer information database.

• Research accommodations, activities, restaurants, transportation for client trips in the planning stage.

• Update and/or add tours to company website.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

Interest in pursuing a career in hospitality, event/travel planning, marketing, website design, entrepreneurship

PREFERRED SKILLS

(Note: Based on student’s academic interests, job tasks can be focused around skillset.)

• Excellent computer skills using Microsoft Office products.

• Adobe product knowledge is a plus.

• WordPress – Divi Builder is also a plus but not necessary.

• Knowledge of Facebook and Instagram tools and processes.

• Educational exposure to the concepts and practices of SEO a definite plus.

• Design skills for web design and graphics.

• Excellent communication skills in a “work from home” office environment.

•Self-starter, able to run with an idea and present thoughts, alternatives, and strategies.

• Collaborator, enjoying the give and take of ideas to develop great outcomes.

• Motivated, able to work independently and productively.