*Student must earn college credit*
ROLE AND RESPONSIBILITIES
Based on incoming workload, business deadlines, marketing initiatives, and timing, may be asked to contribute in one or more of the following areas during the internship.
Travel Planning
- Research destinations and interview tour suppliers to design small group custom tours.
- Contact suppliers for details, to resolve client issues, and add client requests to tours.
- Write travel blogs and newsletters.
Marketing
- Based on themes and company marketing calendar, develop content for marketing posts on Facebook, Social Media, Linked In and Google My Business.
- Provide insight and ideas for marketing ads to promote tours, group travel, and followers.
- Using Google and Facebook analytics, evaluate the effectiveness of posts and make recommendations on where changes could be made, tests could be run, etc. to improve outcomes.
Graphic Design
- Using tools like Adobe Spark, Canva, etc. design ads, posts and content.
- Improve photos in company library to ensure post ready photographs for use in future marketing.
Operations and Business Process
- Input bookings into customer information database.
- Research accommodations, activities, restaurants, transportation for client trips in the planning stage.
- Update and/or add tours to company website.
QUALIFICATIONS AND EDUCATION REQUIREMENTS
Interest in pursuing a career in hospitality, event/travel planning, marketing, website design, entrepreneurship
PREFERRED SKILLS
(Note: Based on student’s academic interests, job tasks can be focused around skillset.)
• Excellent computer skills using Microsoft Office products.
• Adobe product knowledge is a plus.
• WordPress – Divi Builder is also a plus but not necessary.
• Knowledge of Facebook and Instagram tools and processes.
• Educational exposure to the concepts and practices of SEO a definite plus.
• Design skills for web design and graphics.
• Excellent communication skills in a “work from home” office environment.
•Self-starter, able to run with an idea and present thoughts, alternatives, and strategies.
• Collaborator, enjoying the give and take of ideas to develop great outcomes.
• Motivated, able to work independently and productively.