The Career and Professional Development Center is open! To schedule an appointment, call 508-213-2489 or email us at cpdc@nichols.edu for more information.

Marketing & Communications

Communication will prepare you for a dynamic career in social media, television, marketing, journalism, or corporate outreach. Communication majors learn creative skills while taking a deep dive into the evolving ethics and impact of modern media trends, setting them up for a sustainable career in any industry. 

 The Marketing major (BSBA) at Nichols College is designed for students who are interested in generating creative marketing solutions and effectively communicating these solutions to key stakeholders. With a focus on the development and management of brand relationships, positioning and segment analysis, and evidence-based decision-making, students develop the skills necessary to execute strategic communication plans, with a consistent approach that reflects a brand’s values, product positioning, and company mission across a variety of channels. 

 More than 80 percent of employers say that effective communication skills are among the most important when they hire a new candidate, which is why we focus on presentation and preparation. 

Featured Articles

Top 5 Tools for Digital Marketing

News & Articles
Published on July 19, 2022

When it comes to digital marketing, few things are as important as the tools digital marketers rely on to get their jobs done. These include everything from social media platforms like Facebook and Instagram to analytics tools like Google Analytics. …

Read more

Thinkers, Tinkerers, and Doers: Three Stages of Digital Content Creation

News & Articles
Published on July 19, 2022

Most people who work in the content business find themselves daydreaming of scalable products—digital courses, online assessments, or interactive videos.

But while these ideas come quickly, surprisingly few thought leaders build these products. And fewer actually generate revenue from them.

…

By Ivy Exec
Ivy Exec is your dedicated career development resource.
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Skills & Certifications

Ask a Bison!

Brooke Downey

  • Senior Account Specialist New Balance
Meet Brooke >

Joyce Jorritsma (Salles)

  • Associate Brand Manager Welch's
Meet Joyce >

Rich Suitum

  • President Exsel Advertising, Inc.
Meet Rich >
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Employer Project Experiences

Omnichannel Marketing Experience with lululemon

Building Your Personal Brand Experience with Ashurst UK

Branding & Design Experience with Sydney Romantics

Try a bite-sized 5-6 virtual work experience program here that replicates work at top companies. You will gain new skills and tools to give you a strategic advantage in the job market!

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Contact & Location

Phone
508-213-2489
Email
cpdc@nichols.edu
Address

Fels Student Center, Suite 201
121 Center Road
PO Box 5000
Dudley, MA 01571

CPDC Service Hours

Monday 8:30 am - 4:30 pm
Tuesday 8:30 am - 4:30 pm
Wednesday 8:30 am - 4:30 pm
Thursday 8:30 am - 4:30 pm
Friday 8:30 am - 4:30 pm